How to sell a book, how to market a book, how to promote a book? These are most important questions for an author, as author always want very right answer for all these questions but unfortunately for them questions has been too difficult to get answer. Undoubtedly the answer will be like the Geeta, Quran, and Bible.
Writing books has always been very difficult, it is expected that 75% of the world population even not capable to write a single page without dictation.
For a common Author writing a book usually a year long process. He will have to pay his greatest effort, breaking his mind from all other places of his life.
His challenge doesn't finish here, now comes more important aspect of printing and publishing. Thanks to self publishing services that democratise the all kind of writings and writers and provide the path towards surity of publishing.
Boundaries of self publishing are limitless. Authors have absolute freedom regarding publishing thair books. They can decide the design of cover, decide the page formatting, colour, graphics, price and distribution aspects etc. Thanks to print on demand Technology that facilitates to make any change any time in the script.
Like birds in the sky author can also fly without any limit in the world of books and knowledge, he can earn rupees, Euro, dollars selling his book worldwide via number of online book stores like Amazon, Ingram, Flipkart, Shopclues, Google Play Books, Kindle etc.
Process of online selling books easiest ever compare to physical distribution. It is also a fact that most of the books today are being purchased over online book stores. Online distribution is spreading day by day.
About three decades before when self Publication and print on demand Technology was not in existence publishing a book was a Uphill task. Writing was easy but publishing was like a new invention. Publishing a book was not less than a prestigious award. New authors were hardly been published. They will have to all surrender against publisher. Only publisher set all terms and conditions. There was no way besides compromise for an author.
So now we can say new revolution has begun. Author may be a billionaire in the scenario today but only after making his book blockbuster. But how... how can a book be sold?It is also Uphill task. It is task like winning Mount Everest.. do you want to win this Mount Everest? Come on.. let's try to understand how is it possible?
You all understand well that for a popular and saleable product should be full of qualities and its producer also need to be reputed. Without reputation sale doesn't arise for long, and reputation building is a long running process, the same is with books and authors, I will like to say you imagine that when did you buy a book? You will have buy the book only when you have listened any speciality or any good review or the popularity of the author of the book, or you will have find physically at any Bookstore or library the attractiveness of the title of the book or the design, layout of the book, I want to say that one only buy a book when finds any speciality or any quality.
That's why it is very necessary for a book to make best seller or generate sale, that we should create thirst for reading in mind of readers. An inviting title name, relooking cover image, mind blowing back cover content, decent inside and cover paper, brilliant layout are the primary for a best seller. Copyright and ISBN are very secondary.
The most important one regarding this is your reader base. If an author doesn't have his own reader base it is difficult for him to sell his books. Your readers should always be waiting for your new launch. To create your reader base you should visit to the populated places where there may be book lovers. When you are new you should go to colleges, schools libraries, book fair and like other places and distribute your book free and with any planning and tactics, you may create competitions to make your book reach to read others hands free of cost. I assure that later on you will find back this free distribution cost with interest and great profit. You will try to get more and more reviews on newspaper and magazines and other media, these mediums have always been great platforms to create great readership. Now a days social media is not less capable to build your reader base, you may work for this over social media yourself without paying a single coin. You may also go for paid promotions on Facebook,Instagram Twitter, Pinterest and like social media platforms. Creating an author website and with the help of Google you may also bring your name and your books name among millions of book readers around the world.
I would also like to say and I also proud to say that Kavya Publications have a team of professionals that making author as a brand, if an author doesn't want to execute his promotional and marketing himself, he may buy same services from us. We have all kind of services to create reader base for author, set your budget and come to us for the same, I promise not to disappoint you.
At last let me say to authors that never forget this century is the century of intellectual properties, new inventions and amazing creativities in all fields. So any creative mind need not to get frustrated.
Written by :
Ajay Agrawal (CEO )
New Delhi, India